E-commerce retailers who want to localize their shop content often face special challenges when looking for localization providers. Here are some of the issues I’ve noticed that you might want to anticipate and discuss with your localization provider. The first thing language service buyers (LSBs) need to know that not…

Idiotmatic translation - human or not? Idiomaticness is often cited as the core element of a good translation. However there are many examples of writing that is idiomatic but still bad. …

What a pair of sneakers taught me about sustainability I swallowed the bait and bought a pair of sneakers made from sustainable materials for way too much money. At the shop they told me I shouldn’t use them too heavily, since they’re more of a fashion statement. Note the difference…

Imagine you went to the dentist’s with a toothache, expecting immediate relief, and they asked you: “Are you sure it’s really that bad? All I can offer you is more pain and a hefty bill.” Clients often have certain expectations of what they need and why they need it. As…

Pretty much every translator promises accuracy, natural flow, cultural sensitivity, idiomatic language, etc. While readers may feel that a translation is off, they often don’t know why. It’s really just like clothing — you have to pull at the seams to see if a piece is well put together. …